ONE YEAR. ONE COACH.
A NEW YOU.
Become the person who does the damn thing.
Live your life on purpose—and leave nothing on the table.
ONE YEAR. ONE COACH.
A NEW YOU.
Become the person who does the damn thing and leave nothing on the table.
What's it gonna take?
Another year on the sidelines?
Another year on the sidelines?
Another year propelled by the inertia of “life as it is?”
Ruled by fear—the fear of failing, of what other people will think, of starting too late?
Still wondering what you could’ve done or could’ve been if only you’d had the clarity and courage to try?
Let’s not sugarcoat it: Life is hard. And it will be hard again.
But you have a choice.
You can keep watching from the sidelines…
—or you can become the person who does the damn thing anyway.
The one who lives their life On Purpose.
Who goes to bed satisfied, knowing they gave it their all and left nothing on the table.
You only get one life.
Make it count.
Life is hard. (and that’s not changing) But you can.
Get the Clarity, Accountability, and Skills to do the damn thing.
Life is short. Make it count. Reach your potential.
What you get with Sam Johnson Coaching.
CLARITY
Be heard, understood, and deeply seen.
Discover what you *really* want—and what’s actually getting in the way.
See what you couldn't see before, so you can do what you couldn't
do before.
ACCOUNTABILITY
"What did you say you’d do? What did you actually do? What will you do next?
Coaching gives you the push to get off your tush—and doing the damn thing."
SKILLS
What’s holding you back is fear, doubt, and the voice that says,
What will everyone think?”
Learn the skills, tools, and frameworks to get unblocked and into action.
I've been there...
I know how painful it is, to know in your heart, your potential for something great—and to feel like you’re wasting it—and that time is running out.
It feels like being in a cage. Like you're railing against the feeling of stuckness while desperately wanting to fly.
You were meant to run wild and free towards your dreams—not to be caged in by fear, indecision, and uncertainty—by the organ between your ears.
Like you, I care about living a life that’s energizing, satisfying, and meaningful.
I want to look back on my last breath knowing I gave it my all—and left nothing on the table.
That’s what I want for you, too.
I want you to feel that runner’s high of living your life on purpose.
Through soulful, intentional, and no-BS coaching, I’ve helped countless others break free from the cage, create real momentum, and experience that high.
What people are saying about Confidence Coaching
"Sam helped me see that I wasn’t swimming toward my goals..."
"I wasn’t looking for a hug—I was looking for a kick in the ass to become a stronger professional. What I got from my 1:1 coaching with Sam Johnson was even greater. Sam helped me see that I wasn’t swimming toward my goals—I was just floating. Now I swim—with purpose, freedom, and a real sense of direction. I love that I finally feel empowered to go my own way."
Wayne Brinton
Head of Growth / Executive Producer
Los Angeles, California
“Sam met me where I was."
“Sam met me where I was. She knew the right questions to ask that helped me get past my mental blocks and reset my approach toward achieving my goal. Each session was unique and tailored towards my needs. They were action and progress oriented, creative and collaborative.”
Katie Josephson
Licensed Acupuncturist Candidate
Los Angeles, CA
"She’ll motivate you to put yourself to work..."
She’s an exceptional listener, catching every detail with care. After listening, she respectfully reflects and reframes your words in ways that challenge you to see new perspectives. She’ll motivate you to put yourself to work — and while the reflection may not always be what you expected, the outcome and the growth you’ll experience are truly magical.”
Nienke Vernhout
Head of SalesOps
Los Angeles, CA
"Working with Sam has been transformative."
"Working with Sam has been transformative. When I started, I wasn't even sure what my goals were. Now, I'm not only clear on my ambitions but I'm actively working towards them with intention and enthusiasm. Sam's coaching has helped me become more present in my own life, more aware of how I show up, and more intentional in my actions."
Collin Grimes
Enterprise Account Manager, AWS
Seattle, WA
do the damn thing.
"The biggest win for me was being able to hone in on what I want to spend my time doing next. I've had many ideas and things I get excited by, but being able to identify what ~feels~ good and authentic to me has been incredibly valuable”
—Westin M.
Design Director
San Francisco, CA
Coaching that changes things.
Whether it's a one off crisis, a desire for a major transformation, or the support that comes with group coaching, I meet you where you are, so you can do the damn thing.
Here’s how we do it.
01
Get Clarity & Create a Plan
You’ll have about a week to answer 10 powerful questions that set the foundation for transformation.
Then we’ll meet for your Intake Session—digging into what matters, what’s in the way, and what a Win looks like. If it’s a HELL YEAH, we begin.
02
Learn the Skills to Unblock & Take Action
Over the next year, you’ll build the mindset and psychological skills to move through fear, doubt, and avoidance.
You’ll stop stalling—and start gaining real momentum towards a total transformation.
03
Become the Person Who Does the Damn Thing
This isn’t just about insight—it’s about becoming.
You’ll leave clearer, more grounded, and living your life with purpose, freedom, and a real sense of direction.
Why Sam Johnson Coaching Works.
Too many smart, capable people just drift through life—half-asleep in the passenger seat; afraid to take the wheel, they just keep hitting snooze on their potential.
I help them wake up, take control, so they can...
Too many smart, capable people just drift through life—half-asleep in the passenger seat, afraid to take the wheel. They just keep hitting snooze on their potential. And frankly, it's hard to watch.
I help them wake up and take control, so they can...
...go to bed at night satisfied—knowing they gave it their all and left nothing on the table.
I know that you want to be the person that is clear and confident and doing the things that matter most to you in life.
In order to do that, you need know what is important to you, to make a plan, and to be held accountable for taking action. You need to build the habit of living your life on purpose.
The problem is you’re living life on the sidelines because you either lack clarity about what you want—or—you do know what you want, but you’re not doing it because you’re afraid. Either way, you're left stuck, frustrated, and feeling like time and potential are wasting away.
Nobody should live with the regret of what they could-have-been or could-have-done because they didn’t know where to start or were simply too afraid to try.
Two phrases HOLDING YOU BACK
...and what to say instead to live a regret-free life.
This short, powerful resource reveals two subtle, common phrases that quietly undermine your power and sabotage your potential.
You’ll learn how to replace them with language that creates clarity, integrity, and personal power.
It’s a small but mighty mindset shift—and it will change everything.
